improve website performance


Nowadays, creating a website is a very common thing that a major proportion of the business venturers are doing, but not all of them are being established ones.  There are about 162 million websites created on the internet. This is because good website performance is not something that comes up easily, and you have to understand that it needs some efforts to create a benchmark in the digital world.

It has been seen that about 25% conversion rates have been reduced because of poor website performance. Some of the web development companies like Maxlence consulting have come up with some of the best strategies by which you can improve website performance for your business and establish your brand name.

1. Improve the content of the website

You have to understand the major fact that creating good content is one of the Essential elements for improving the performance of the website. You have to understand that The visitor will not only stop at the homepage, but will also read the blogs on the website and the content will act as the anchor to keep the visitor glued. Make sure that the content is non-plagiarized, engaging as well as unique so that it is absolutely appealing to all the visitors.

2. Reduce the HTTP request

The more number of HTTP request means that it will make your website lag behind, and visitors definitely do not want to work on a slow website. Therefore, you have to reduce the number of HTTP requests so that you can have a very speedy website and simplify the designing. You can definitely do this with the help of techniques like combining multiple images into one file, using CSS, not depending on the javascript, etc. Also, make sure that your CSS and JavaScript is connected so that it comprises for master file inclusive of all the subdivisions which make the website faster. If you think that you are a page is interesting enough, and people will not leave it then will be surprised to know that even Google had 20% downfall in traffic because it took extra 5 seconds to open.

3. Do not make use of redirecting

The redirecting websites are never good, and they do not let the website work in a fast-paced manner. This is because more redirection means a more HTTP request and the page takes an immense time to load. You have to understand that the visitor is very specific about his or her needs and will not like it if you are she is being redirected to another page which is not even relevant. So it is always a good option to avoid such redirections so that the website performance can be incredibly increased. Did you know that 79% of the customers said that they did not want to return to the website that was poor and was redirecting them continuously?

4. Make use of resources and compress them

Your website is a warehouse of resources, and you have to make sure that you are using each one of them but in a compressed manner. This is because any web page performance cannot be improved if the coding is too large and it comprises numerous small files instead of a single master file. Remove any unwanted elements that are present in your website to make it more compatible, precise and accurate. You have to understand that major portion of the customers (47%) what are the websites to be loaded within 2 seconds or even less, about 40% will leave immediately if the page takes longer to load.

5. Gzip compression is mandatory

This is one compression technique which makes the HTML and CSS files very small before hitting them to the web browser. This compression technique is automatic, and it speeds up the website by at least 70%. It is recommended that if you want to establish your website, then you use this compression method. Did you know that even if your website is going through 1 second, delay, then it can lead to 11% reduction in page views, 16% downfall in satisfying the customers, and 7% conversion loss?

6. Optimizing all the images

If you are an absolute novice in the field of website creation, you need for your content as well as your images so that your website performance can run smoothly without any obstacles. Otherwise, it will have the tenacity to slow down the website performance to a great extent. It has been recorded that about 62% of the page speed depends on the kind of Optimization that has been done on the images, so you have to regulate to improve the performance of the website to a great extent.

7. Improving the connectivity of the CSS and JavaScript

If you are encoding enthusiast, then you have to make sure that the codes of the CSS and JavaScript are absolutely in sync, and written in the clearest manner, so that the functionality can remain unhindered. Many of the websites have shown problems, and the web pages might show an error if the coding is not done properly. This kind of problem can be annoying for the visitor and might cause poor website running.

8. Improve your coding skills

It seems to be a bit of very obvious advice, but not everyone takes it up seriously. Your quotes should be structured and properly readable, so that the programs can run fast and smooth and it helps the website to become appealing to the visitors.  Also, if you prepare the codes in the best possible manner, then it will also reduce the overloading on the website, and it becomes very easy for you to maintain the same.

9. Your administrator should be up to the mark

Your server should be tuned in regularly so that the number of visitors can increase on every passing date. The better performance of the server will make sure that the User experience is good. The capacity of the server will be a factor for initiating better performance.

10. Cache advantage

Did you know that you could improve the page loading time of your website by making use of the cache? Cache is the element that stores the various small files of the operator and compresses the same into one large file. This means that if the visitor is revisiting your website then one portion of the website will already be stored in his or her device, and it will take a couple of seconds to get the page loaded.

 CDN use is essential

CDN is an abbreviation for the content delivery network, and it is one default structure that helps in handling various content segments like JavaScript images videos and HTML depending on the location. Making prominent use of the content delivery network makes the website even more reliable and its working mechanism even more efficient.

Now that you know about the various strategies to make your website incredible why not start right away?

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